Abstract
In light of this paper, we propose reflecting on the relationships between digital images and the collective representation of rural areas in the contemporary world. Given this purpose, we propose, first, some thoughts regarding the change in the process of social representation in the current scenario, marked by the incorporation of technologies and digital images in everyday life. Then, we will attempt to delve into the relationship between the digital images of the rural space, promoted by the developers of urbanization projects, and the process of appropriation and domination of the space developed by the neo-rural movement.