Abstract
This text illustrates a special reflection upon the process of creating poetry, its language and the diverse problems that poetry has currently. It is also tried to clarify those new fields poetry is being through and which the new challenges are related to the mediatic totalitarianism and the market. It is also an inquiry about changes in sensitivity, applied to the big fracture paradigmatic era in all cultural aspects, and it becomes an invitation for people to assume all kinds of subjectivity seen in the present multicultural and global society in a very critical manner.