Abstract
The design of the reading promotion program conducted by the NGO Fundación Bella Flor, presents different strategies to promote reading, based on the strengths and weaknesses identified in the Foundation and the child population between 6 and 10 years of age. Knowing this information was made possible through the implementation of two basic tools: diagnosis by skilled observation and survey reading. Results from these tools, constituted what would be the key objectives of the program. Also, they tried to take the Foundation project called the “Toy Library, to rethink librarianship from a perspective for the project” Foundation Library “within the toy library official. In addition to the strategies that will offer tools to perform planning, monitoring and adjustments needed to give continuity to the points made in the program