Marketing studies in university libraries

Abstract

<p>In this paper the way marketing is applied to university libraries is described and identified by user surveys. The research data was divided into two groups: the libraries, considered as the offer and the users (Faculty and students) considered as the Demand. Interviews and surveys were used to compile specific information during the period of 2002-2003. The usage tendencies and marketing tools and techniques in the libraries of some universities in Bogotá is shown as a result of the study</p>