Characterization of the Automotive Sector and the Internationalization Conditions in Bogotá

Abstract

It is important to identify all determinants having to do with the process of internationalization of Colombian companies in order to increase their activities, mainly on exports, thereby increasing the value it generates for the industry and for the country. Companies from the automotive sector of Bogotá were chosen as the object of study, using behavioral assessment of the sector’s internationalization components during the period between 2005 and 2010, seeing as, through its marketing and production process, it brings benefits to the economy of the country, particularly its contribution to the Gross Domestic Product (GDP), employment levels and the generation of public resources for taxes associated with this trade. This process shows the importance of support from public policies, as well as the interest of companies in changing their view with the intention of making a possible dip in the export process. As such, this characterization would achieve a diagnosis, which would make it possible to build a tool capable of identifying existing opportunities for this sector in terms of its projection and growth.