Social Representations Built by the Senior Management of Concrescol, Ecopetrol an Colsubsidio about Corporate Social Responsibility

Abstract

Currently, companies are more reflective about the importance and need to implement corporate social responsibility (CSR) as a management strategy that allows them to show their interest in the development of society and the preservation of the environment by engaging the community, workers and other stakeholders. As such, this study analyzes the social representations built by the senior management of the companies from different economic sectors by implementing an ethnographic methodology under the hermeneutical historical approach, reaching an approximation of CSR from the perspective of social representations and a qualitative perspective.