Business Competitiveness and Leadership

Abstract

The purpose of this paper is to highlight the importance of leadership as a key factor in business competitiveness. The new competitive intensity has destabilized not only many micro, small and medium enterprises, but also entire industrial sectors; in general, the turbulent atmosphere produces changes in consumer preferences and often seems uncontrollable by these companies. As a result, thousands of managers and executives have been asked to develop new products, new distribution channels, new marketing methods, new production processes, new financial strategies and much more. To imagine what must be done in such an uncertain environment caused by intense competitive activity and to get others, often many others, to accept a new way of doing things, requires skills and attitudes that most managers simply did not need in times of relative calm. Nowadays, more and better leaders are required, people with a broad vision and with great confidence in themselves. Without these people there is no way to achieve prosperity in business. Good management and good administration are no longer enough.