Abstract
This paper proposes a theoretical approach to associativity as a carrier of social capital and a resource that can contribute to understanding rural development. It also points out that strengthening social capital and social relations based on trust, reciprocity and cooperation is a humanist alternative for a society in crisis, and it highlights the importance of civil society as the driver of changes that contribute to the socio-economic development of the most vulnerable sectors. Furthermore, the paper focuses on the analysis of the existing relationship between social capital and social networks; it is believed that social interaction favors the exchange of knowledge and shared experiences that result in innovation processes, which are considered as key, intangible resources for the development of the poorest rural sectors in society. Finally, the article presents the social network analysis methodology, which makes it possible to place social reality in a concrete plane in order to be assessed, as well as to establish and implement life development strategies